Austria. Dirndl Temptation Dare to flirt back!

“Austria. Dirndl Temptation” charmed Sydney in summer 2013. 40 “Dirndl Ambassadors”, men and women dressed in traditional Dirndl and Lederhosen, appeared at various public places, interacted and “flirted” with Sydneysiders, spread the word about Austria and had fun along the way. This blog accompanies the event series and gives manifold information. It features refreshing stories about the Dirndl in Austria today, thriving traditions and outstanding regions in Austria.


Video: Best of Austria Dirndl Temptation

Watch the best moments of “Austria. Dirndl Temptation” in Sydney in summer 2013!

 Julia Holzapfel on 08.04.2013  

Impressions: Dirndl Ambassadors @ Opera on Sydney Harbour

Take a look at the glamorous highlight of Austria. Dirndl Temptation: The opening night of “Carmen” Opera on the Harbour – with the Austrian Dirndl Ambassadors inspiring opera fans to visit the many outstanding festivals of classical music in Austria!

 Julia Holzapfel on 02.04.2013  

Video: Austria. Dirndl Temptation – Opera on Sydney Harbour

Austria is home to world-famous festivals of classical music and opera, such as the Bregenz Festival, with its open-air lakeside stage. Festive and elegant Dirndl dresses are usually spotted during the famous annual Salzburg Festival. Plenty of reasons for the Austrian Dirndl Ambassadors of Sydney to attend the opening night of  “Carmen”, Live Opera on Sydney Harbour. Experiencing one of the most spectacular performances in front of the iconic Sydney skyline they paid tribute to world class open-air Opera while inspiring the audience to visit Austria to enjoy its rich cultural heritage and tradition of classical music.

 Julia Holzapfel on 02.04.2013  

Sailing and Paddleboarding in Dirndl and Lederhosen…

…you think we are joking? Take a look at the gallery of Austrian Dirndl Ambassadors during an active afternoon on Sydney Harbour!

 Julia Holzapfel on 25.03.2013  

Video: Sailing and Paddleboarding in Dirndl and Lederhosen

What skiing is to Austrians, sailing is to Australians. That is why we Austrian Dirndl Ambassadors set sails in Sydney Harbour and checked-out if Lederhosen can be used for stand-up paddle boarding! The Alpine styled sailors afterwards engaged with Australian sailors in Middle Harbour Yacht Club and inspired them to visit Austria!

 Julia Holzapfel on 25.03.2013  

Video: Austrian Dirndl Ambassadors meet Manly Surf Lifesavers

At iconic Manly Beach the Austrian Dirndl Ambassadors met the famous Surf Lifesavers, who passed on their knowledge about water safety and rescue. But the Austrian Dirndl Ambassador also tempted those fit and gorgeous guys with their unique outfits! Beachgirls and -boys at Manly Beach took lots of photos and interacted with the eye-catching Dirndl Ambassadors. A truly unique event of “Austria. Dirndl Temptation” under the Sydney sun!

 Julia Holzapfel on 21.03.2013  

Impressions of Dirndl Ambassadors @ Manly Beach

Have a look at the one-of-a-kind shots, where the Austrian Dirndl Ambassadors of Sydney met the Manly Surf Lifesavers for a lesson in water safety and some good fun at the Beach. What about implementing Surf Lifesavers at Austrian lakes???

 Julia Holzapfel on 21.03.2013  

Impressions of an Austrian-flavoured ASTW Lunch

This month’s ASTW (Australian Society of Travel Writers) lunch, hosted by the Austrian National Tourist Office (ANTO), was truly Austrian-inspired. Almost 70 people took up ANTO’s invitation to enjoy a jovial lunch at “The Commons”, a former farmhouse and now “local eating house” in hipster Darlinghurst. As part of “Austria. Dirndl Temptation – Dare to flirt back!” participating journalists and PR-executives had the chance to be honorary “Dirndl Ambassadors” during the lunch and wear traditional Austrian Dirndl dresses and Lederhosen. Please have a look at the gallery!

 Julia Holzapfel on 21.03.2013  

Lena Hoschek: Austrian Dirndl goes High Fashion

With her fresh, flirtatious interpretation of retro looks, young Austrian designer Lena Hoschek has ruled the Fashion Week runways in recent years. And it’s no surprise that Lena, with her devotion to flattering the female form, is a huge fan of the dirndl and includes her dazzling take on the traditional dress in her cutting-edge collections.

 Julia Holzapfel on 21.03.2013  

Impressions from “Taste of Sydney”

The Austrian Dirndl Ambassadors added a special flavour to this year’s “Taste of Sydney” food festival, where they tasted dishes from Down Under and engaged with Australian lovers of excellent food. Have a look at the mouthwatering pics!

 Julia Holzapfel on 19.03.2013