Video: Austrian Dirndl Ambassadors @ Taste of Sydney

“Taste of Sydney” is the world’s greatest restaurant festival, where award-winning chefs are showcasing their culinary philosophy and talent. As Austria is famous for its delightful cuisine, the Austrian Dirndl Ambassadors took the opportunity and engaged with Australian lovers of excellent food. Watch the video for unique Austrian flavours at the “Taste of Sydney” Food Festival!

 Julia Holzapfel on 18.03.2013  

Fancy a Dirndl to go?

When you’re visiting Hallstatt, a charming UNESCO world heritage town in the Lake District, you’re bound to see some local ladies strolling around wearing dirndls. If you start to covet these colorful dresses, it’s completely understandable. For those who are reluctant to purchase a dirndl, Hallstatt offers a brilliant solution: Dirndl to Go. Located in the village center by the Hallstatt Museum, this shop provides dirndls by the day or by the hour. You can rent one and do your own photo shoot with the lake as your backdrop. Dirndl Ambassador Helen has been to Hallstatt and has shared her Dirndl to Go experience with Australian readers of Sydney Morning Herald – a must-read for Dirndl fans!


 Julia Holzapfel on 15.03.2013  

Where to buy a Dirndl in Austria

With so many different styles to choose from, where do you start your own quest for the perfect Dirndl? Where to find authentic, traditional styles, and which Dirndl designers are known for fun and tasteful modern versions? Have a look at the list of our favorite Dirndl stores in Salzburg, the nearby Lake District and Vienna.

 Julia Holzapfel on 15.03.2013  

Video: Pub Crawl in The Rocks

The Austrian Dirndl Ambassadors in Sydney want to embrace Australian culture – is there a better spot to engage with Australians than Sydney’s iconic pubs in the historical quarter The Rocks? See for yourself, how the tempting girls in Dirndl, the rugged men in Lederhosen and the refreshing taste of Austrian boutique beer Trumer Pils added up to a jovial pub crawl night.

 Julia Holzapfel on 12.03.2013  

Impressions from the Pub Crawl

Brewing of beer has a long-standing tradition in Austria and is equally important in Australia. Reason enough for the Austrian Dirndl Ambassadors in Sydney to engage with Australians during a pub crawl! Watch the photos of a jovial night at The Rocks.

 Julia Holzapfel on 12.03.2013  

What is a Lederhosen?

Did you know that there are some lederhosen-clad men in our group of “Dirndl Ambassadors” as well? Yes, we’ve found a few good guys who are willing to show off their legs while showing their Austrian spirit. Find out more about the unique garment Lederhosen.

 Julia Holzapfel on 10.03.2013  

Austria’s Lake District: Dirndl and Lederhosen Country

The Salzkammergut, or Lake District, is famous for its unparalleled natural beauty. Seven thousand years of cultural history add to the mystical aura exuded by the region’s pristine lakes and majestic mountains. It is also a region where traditions are held high and the Dirndl still represents a unique way of life.

 Julia Holzapfel on 07.03.2013  

Dirndl events in Austria

According to her own statement Ulli Brandauer is wearing a Dirndl 300 days of the year. Ulli is the owner of Rastl Trachten, the manufactory that has created the dresses of the Austrian Dirndl Ambassadors in Sydney. Although she might be an exceptional example of how Dirndl and Lederhosen are part of everyday life in Austria, there are plenty of occasions when you see Austrians dressed in their traditional costumes. Two regions that are famous for their rich tradition of Dirndl and Lederhose are Salzburg and the Lake District.

From Dirndl processions to Dirndl diving

If you are lucky to be in those regions at the beginning of May, you will see Dirndls in every shape and colour at the festivities around the annual raising of the Maypole. The Narzissenfest (Daffodil festival) in Bad Aussee at the beginning of June is famous for its colourful processions, such as the boat procession on lake Grundlsee. The richness of colours does not only derive from the many floral decorations but also from the large number of women wearing gorgeous Dirndls. Later in the year Salzburg’s St. Rupert’s Fair is a traditional country fair on the squares surrounding Salzburg Cathedral, happening every year in September. And apart from farmers’ market, fair booths and arcades, merry-go-rounds, carousels and more spectacles for young and old you will definitely come across many Austrians in Dirndl and Lederhose. Also in September the Ausseer Kirtag takes place, which is a popular summer fair in rural Altaussee, where people come to meet friends, enjoy local music, dancing, and to show off their newest Dirndl.

One event that does not have a very long-standing tradition, but nevertheless has attained cult status in Austria is the ” Goessl Dirndlflugtag”. Initiated by the Dirndl manufactory Goessl it is a fun contest, where women of all ages, dressed in Dirndl do high diving at a lake. A jury judges the flying women in Dirndl regarding style, sportiness, outfit and originality.

From fun to festive

Apart from jovial and fun events there are some festive occasions where the dress code is Dirndl. The Jaegerball in January is one of the most beloved balls in Vienna during carnival season. It is a charity event where guests wear festive Dirndl and traditional suits. A newly established ball is the Salzburg Festspielball, taking place at the end of the Salzburg Festival and destined to become a great tradition. Aside from an opening ceremony with debutantes in Dirndl, the event features a gala dinner and a concert. At the annual Almdudler Trachtenpärchen Ball, sponsored by the iconic Austrian herbal lemonade Almdudler, the Dirndl and Lederhosen are a must-have – the more extravagant, the better.

Watch the video to find out more about traditional Dirndl events in Austria:

 Julia Holzapfel on 04.03.2013  

A Dirndl by Goessl

Goessl is high-flying, not only in terms of the Dirndlflugtag. It is definitely a frontrunner, when it comes to Dirndl brand-names. The company, which was founded more than 60 year ago and was primarily manufacturing and distributing blouses, is now known for traditional Dirndl design with a twist. Fun elements, such as camouflage patterned fabric for a traditional Dirndl cut keep their collections fresh and intriguing.

Visitors to Salzburg can enjoy the museum of historic Dirndl at the Goessl Gwandhaus. The Goessl Gwandhaus is a unique site where you can participate in the traditional craftsmanship of the creation of a Dirndl, find out about the history of this extraordinary dress and buy your own Dirndl at the shop. It also hosts a variety of events, from yodelling lessons to seasonal markets and concerts. Dining in the charming restaurant located on the ground floor of the former palace completes the great experience. (German only)

 Julia Holzapfel on 04.03.2013  

Trumer Pils – Brewing the enjoyment of life

Since 1601 Obertrum, a small village north of Salzburg, has been the home of one of Austria’s most outstanding boutique beers. More than 400 years after its foundation Trumer Pils is known far beyond the border of its Alpine homeland: In 2007 Trumer Pils won the “Australian International Beer Award”, which the brewery was awarded a second time in 2010. In 2003 the second Trumer brewery in its history was opened in Berkeley, California. This location was chosen because Berkeley has water that is nearly identical to the water in Obertrum.

Though putting out feelers to the USA and Australia, Trumer Pils has kept its Austrian charm and taste. It is only available in special restaurants and bars, which take care of atmosphere, service and originality. By enjoying unique beer in a unique environment, Trumer Pils wants to bring joy into your life and make it worthwhile.

But what does Trumer make the perfect partner for a project like “Austria. Dirndl Temptation”? Firstly, its philosophy: being open for innovation without neglecting a long-standing tradition. Secondly, Trumers “schlanke Stange”, a simple, slim and aesthetically designed beer glass premiered as the most beautiful beer glass in the world in 1997. If there was an award for the most beautiful dress in the world, no doubt the fashionable Dirndl would be in first place. And thirdly: Take a closer look at the “Bierweib”, a cheerful woman with a tall glass of beer in each hand in the centre of the logo – guess what she’s wearing!

To find out more about Austrian beers and the Salzburg region please visit

To download a list of restaurants serving Trumer Pils please click here.

 Julia Holzapfel on 03.03.2013