Salzburg – Austria’s Dirndl capital

In the stunningly beautiful Austrian city of Salzburg the Dirndl is the dresscode. Every Salzburger will tell you that wearing a dirndl is a sign of style and class. Whether worn to work, while shopping at the local farmer’s market or attending the Salzburg Festival: With a Dirndl, you are always dressed to perfection.


 Julia Holzapfel on 01.03.2013  

Video: Dirndl Ambassadors at Darling Harbour

During their second group outing in Sydney the Austrian Dirndl Ambassadors were not only embracing Australian but also Asian culture. Watch the unique encounter with dragon boats, dancing lions and chinese dumplings – a multicultural afternoon in three-quarter time.

 Julia Holzapfel on 27.02.2013  

The Dirndl – A fashion statement

A Dirndl is not just a dress. It is a truly unique work of art. Its creation requires skilled craftmannship and an attention to detail. British designer Vivienne Westwood is convinced that “there would be no ugliness in the world if every woman wore a dirndl”. Nowadays young Austrian designers are re-interpreting the traditional shapes and colours. But this is only one of many reasons, why the Dirndl is experiencing a renaissance in Austria today.

 Julia Holzapfel on 26.02.2013  

Dragon Boats and Dirndl Ambassadors at Darling Harbour

The Dragon Boat Races at Darling Harbour during the Chinese New Year Festival in Sydney are the biggest boat races in the southern hemisphere. Reason enough for our Austrian Dirndl Ambassadors to not only embrace Australian but Asian culture in Sydney. Have a look at the gallery, where you can see our Dirndl Ambassadors cheering for the boats, dancing with Chinese lions and waltzing with passers-by!

 Julia Holzapfel on 25.02.2013  

Almdudler will make your taste buds yodel

ALMDUDLER Austrian Herbal LemonadeDirndl and Lederhosen are such a quintessential part of Austrian culture, countless companies incorporated them to define their brands. One need not look farther than the tourism posters used to attract visitors to Austria throughout the past decades. Perhaps the most famous and lasting brand to do so is Almdudler – a herbal lemonade with cult status in Austria, which boasts a young couple in Dirndl and Lederhosen in its logo.

 Julia Holzapfel on 22.02.2013  

Video: Dirndl Ambassadors at Taronga Zoo

Visitors at Taronga Zoo had to do a double take when they spotted the group of cheerful Austrian Dirndl Ambassadors among the crowd. Watch the video of the first”Austria. Dirndl Temptation” group outing in Sydney and see how the Dirndl Ambassadors mingled with koalas, kangaroos – and cameras!

 Julia Holzapfel on 21.02.2013  

Impressions from Taronga Zoo

It was an exciting afternoon for our Austrian Dirndl Ambassadors among koalas, kangaroos and cameras! Have a look at the gallery and accompany the Dirndl Ambassadors on the ferry across Sydney Harbour and on their way through iconic Taronga Zoo.

 Julia Holzapfel on 20.02.2013  

Austria. Dirndl Temptation Dare to flirt back!

“Austria. Dirndl Temptation” charmed Sydney in summer 2013. 40 “Dirndl Ambassadors”, men and women dressed in traditional Dirndl and Lederhosen, appeared at various public places, interacted and “flirted” with Sydneysiders, spread the word about Austria and had fun along the way. This blog accompanies the event series and gives manifold information. It features refreshing stories about the Dirndl in Austria today, thriving traditions and outstanding regions in Austria.

 Julia Holzapfel on 18.02.2013  

Dirndl Ambassador Helen in Hallstatt

Beautiful Hallstatt - (c) Austrian National Tourist Office Weinhaeupl

When our Dirndl Ambassadors aren’t out frolicking around Sydney in Dirndl and Lederhosen, they’re hard at work in their chosen professions – such as journalism. Dirndl Ambassador and travel writer Helen Anderson spent a day in a Dirndl even before “Austria. Dirndl Temptation” had started. She visited Hallstatt and the surrounding lake district, where Dirndl and Lederhosen are part of everyday life. Read about Helen’s trip to Austria on

 Julia Holzapfel on 18.02.2013  

What is an Austrian Dirndl?

If you have already watched the video of the Casting Event, where many of our Austrian Dirndl Ambassadors had their first contact with a Dirndl, you may already know the basic elements that make up this traditional dress: skirt, bodice, apron and blouse. Simple, right? Far from it! There is a veritable science to Dirndl cuts, fabric patterns, colors and embroidery.

The skirt usually starts at the waist or a little lower. You can choose between various lengths, depending on current fashion trends.  The bodice used to be a separate item, but since the 1930s is sewn to the skirt. It comes in many different styles: with a high or low, round or square neckline, it is fastened with buttons, hooks, or ribbons.

An important element is the Dirndl blouse. It is generally very short (ends above the waist), with long, short or puffed sleeves. It can have many different necklines and is usually made of white cotton or linen. The Dirndl blouse accentuates the style of your Dirndl: Choose between delicately hand-embroidered pieces, blouses with extravagant ruffles and lace, or simple ones with straight sleeves.

Finally, there is the apron. Formerly worn to protect the dress underneath, it is now a purely decorative item. There are aprons for every-day wear and aprons for festive occasions which are usually of a more elegant fabric than the simple linen or cotton ones. Before you tie your knot – be sure to check on which side to place it – otherwise you might unwittingly send out the wrong message.

Different combinations of these elements make up the traditional Dirndl. There are different Dirndl styles for different occasions, even Dirndl styles that tell which region in Austria the wearer is from. With the recent “Dirndl Renaissance,”  there are countless downright “unorthodox” styles that experiment with different fabrics, cross cultural references and punk elements.

If all these options seem daunting at first, remember: the most important thing is to have fun with the many different colors and patterns, and to choose a Dirndl that fits your personality. To truly rock a Dirndl you have to make it your own!

 Julia Holzapfel on 14.02.2013